Yesterday's USA Today had
a front-page story about the federal government's attempts, led by Education Secretary Margaret Spellings, to better quantify the work of universities in this country, and to compel them to be more transparent in their activities. The goal is to compare the universities to each other through data and benchmarking, to make that information freely available to the public, and to make the schools subsequently more accountable to prospective students, and yes, taxpayers.
Leaving out any feelings I may have about the current administration and their qualifications for this job, this attempt obviously resonates with me, as it sounds an awful lot like what we've tried to do at
Charity Navigator.
Said Spellings, in a quote that sounds just like the things I say every day, "
If you want to buy a new car, you go online and compare a full range of models, makes and pricing options," she says. "
The same transparency and ease should be the case when students and families shop for colleges, especially when one year of college can cost more than a car."
According to the article, university presidents are reacting much like charity leaders did to me 5 years ago. Patricia McGuire, president of Trinity College, doesn't like the car analogy. According to her, choosing a college is a "
more like choosing a spouse — it can't be quantified."
"
We don't need a federal one-size-fits-all solution," said Richard Ekman, president of the Council of Independent Colleges. "
If the federal government wants to help parents, it could start by providing more money for low-income students."
This is of course, as Spellings rightfully points out, the famous "leave us alone and give us more money" argument.
I've heard both of these, and a million more. But the presidents need to adjust their thinking and recognize that data, while not a "be-all, end-all" measurement of anything, can be helpful, and allow us to compare apples to apples in a way that can be mutually beneficial to both schools and students, much like it has done for donors and charities alike.
I commend Secretary Spellings for her effort. I wonder, however, why her administration thinks this movement--for more data, more accountability, and more transparency--is desperately needed in the academic world, but one they've resisted in the charitable world, even though one could make a rational argument that the people interested in investing in private universities, the prospective students, are far more likely to take the time to research the institutions before handing over hundreds of thousands of dollars, than those who give their money to charity.