Silent But Surfing
At Charity Navigator, we do our best to be web savvy. After all, our only real program service is our website. So far, we think we've done pretty well, as we were named one of Time Magazine's 50 Coolest Websites for 2006, Best of the Web by Forbes for two years running, and one of PC Magazine's Top 99 Sites of the Year. This blog was even recognized by the Chronicle of Philanthropy as one of "10 Nonprofit Blogs That Get Attention."
With online giving no longer just the wave of the future, but the way to give now, and most groups realizing that the internet is the best way to market your group quickly, cheaply, and effectively, I am still amazed by the number of charities that don't have a viable website. Not having a website is the equivalent of not being listed in the phone book. Not having a quality website is the same as leaving money on the table. You simply need to have a quality site to compete in 2007.
Want proof that everyone needs a good site and that a quality website can help you reach your constituents and donors no matter who you are or what you do? Check out this order of New York state monks who don't watch TV or listen to the radio, but are using the internet to sell the bread they bake in their Trappist monstery.
What's your excuse for not having your charity online? Even the monks are doing it.
With online giving no longer just the wave of the future, but the way to give now, and most groups realizing that the internet is the best way to market your group quickly, cheaply, and effectively, I am still amazed by the number of charities that don't have a viable website. Not having a website is the equivalent of not being listed in the phone book. Not having a quality website is the same as leaving money on the table. You simply need to have a quality site to compete in 2007.
Want proof that everyone needs a good site and that a quality website can help you reach your constituents and donors no matter who you are or what you do? Check out this order of New York state monks who don't watch TV or listen to the radio, but are using the internet to sell the bread they bake in their Trappist monstery.
What's your excuse for not having your charity online? Even the monks are doing it.
Labels: Best websites, Chronicle of Philanthropy, Forbes, monks, nonprofit blog, PC Mag
posted by Trent Stamp at 4:24 AM
4 Comments:
Charity Navigator is a gem of a website, I love the work you all do.
And in this day an age with scams and fake charities, we need you even more.
Keep up the great work!
The Utah Trappist Monastery has a website too (if you want to order some of the delicious honey):
http://www.holytrinityabbey.org/
This is Andrea, I work @ Pratt with Aubrey. We're really looking forward to meeting you in May.
Congrats on the press!
And thanks for mentioning the Abbey of the Genesee. I went to college right down the road from there and absolutely LOVE their bread and brownies. YUMMY!!!
Could it be that many smaller charities fear that the cost of developing a good web site would make their operations/fund raising costs look too high (at least until they figured out how to get contributions to cover those costs)?
Is the need for"efficiency" preventing effectiveness?
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