Trent's Book Club

From time to time, publishers and authors send me books, hoping I'll read them and then tell others to do the same. 8 times out of 10, I never read the books. 1 time out of 10, I do read them, and don't like them enough to recommend to others. And every now and again, I read them and think they're worth a plug.

Two of those today: Sue Ray's "And Now for the Good News" and "The Elements of Persuasion" by Richard Maxwell and Robert Dickman. Ray's book is a breezy (but not simple) and much-needed read about the good things happening in our society (really, there are more than you think), while Maxwell and Dickman's is one of those rare business books with a new and clever take on something. It's an anecdote and example-packed how-to manual on how to use narrative story-telling to sell your product, whether it be personal computers or charitable services. I found both books more than worth my time.

Somebody tell Amazon they better order more copies. I am recommending books!