Mister, Can You Spare a Taco?

I rarely promote anyone in this blog, and I never get to use the word "taco", so today is special for me. If you watched the World Series, you are painfully aware of the fact that, because a Boston Red Sox player stole a base in one of the games, everyone in the country is entitled to a free taco today from Taco Bell. It was a brilliant marketing gimmick, of course, but I'm even more impressed by these guys. They are trying to convince Taco Bell to donate the cash they could conceivably have spent on free tacos, for all the people who have a legal claim to said taco but will of course not go down to a fast food restaurant to wait in line for a 69 cent food product, to victims of the California wildfires.

This is a very clever idea, destined I suspect to fail, but clever nonetheless. (To be fair, it's also short on specifics, and doesn't identify a particular charity on the back-end to be the recipient of the donated taco goodness, but I'm willing to let that go this time. If Taco Bell really does take them up on their offer, Charity Navigator would be happy to identify a quality group to receive the foregone taco largesse, for free). Go here to "donate" your free taco to those who don't need a taco either, but could use some help. Or if you just want to skip the whole taco thing, and make a donation to a legitimate group aiding the fire victims, click here.